Get to know me.

My name is Kate Swanberg and I specialize in user acquisition and product engagement for web and mobile. Currently the Growth Product Manager at Tradeshift, a B2B Commerce Platform, I focus on user channels related to enterprise and small business innovations, first time user experience, owning all data contributed to MAUs (Engagement), monetization modeling, developer tools, all while growing and engaging our network. I'm like a growth marketer and product manager hybrid (and I love it). 

Things I like to do:
  • Acquire users
  • Engage users
  • Get them to pay for your product

Read articles about me: Colombia 3.0 & Women 2.0.
Product Management
As a the Growth Product Manager for Tradeshift I have to be flexible and guide developers designers at various stages of product development processes from ideation and MVP(s) to iteration.
 
I have helped with the following:

  • Product Calendar and Product Releases
  • Go-to-market strategies and helping find PMF
  • Landing, features, and subscription modeling, product engagement to revenue forecasting
  • User flows, wireframes, diagrams or technical visual explanations 
  • Scrum Master, sprint planning, story time, retrospectives
  • Website Launch Designs

Latest podcast on Product Engagement @ Tint .

View my talk at SXSW on the SoDA Panel about product & digital development.
Slideshares
As a team lead, I have helped several successful Slideshares from beginning to finish. Many of which have over 9,000 reads each and growing. Others have been featured by Slideshare as Top Slideshare of the day and Hot on Facebook.

Dare me to Slideshare. Try it. 
Product Thought Leadership
I write mostly on product management, growth hacks, and software development.

Some of my favorite blog posts: