Why are there so many new technologies revolved around content? A how-to-guide on making digital marketing turn into conversions. To read the original post on Medium, click here.

A fellow boss and Silicon Valley friend of mine, Nathan Zaru, wrote an excellent post on new content marketing technologies. After reading his article, I felt the innate marketer in me to immediately respond. Why are there so many new technologies revolved around content? The increase of the latest content services and apps like GatherContent, Scripted, and Cision floods my inbox daily. Do I use them? Absolutely. Because if the title suggests anything, content and digital marketing is the ONLY marketing you need to help your business succeed and turn your online presence into conversions. Technologies like these help us to execute our digital plans properly. If you’re a startup in need of marketing, you need to adapt fast, some might even coin the term Agile Marketing, where you need to start the marketing process before the development of your product.